The only variety comes in exactly which Nike or which Adidas and even in those brands only a few are deemed worthy. Now, go to any mall in America and you’ll see young white boys and girls clamoring for the newest/latest shoe.īut they, like us, are generally only buying two brands: Nike or Adidas. Sure, you may have had one or two white guys with A…One…Single…Solitary nice pair of Jordans or something, but by and large it was Black men and women consuming, styling and profiling in new sneakers. Growing up, the sneaker game was a Black thang. It amazes me how similar everyone is nowadays.Ĭoast to coast, state to state, wherever you look, people are wearing the same shoes.Īnd when I say everyone - I mean EVERYONE. Brands exploded on the scene in the 80s, gained loyal customers, and then it was over
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